We target a upper middle class income base of internet users with a focus on users between the ages of 40 and 65. The tail end of the baby boom generation and younger working career minded individuals with pre-teen children. We cater to both, on the one hand the experienced Italy aficionado, and on the other people who are researching Italy as a travel destination or making a purchase decision on high worth consumer goods such as cars, real estate or fashion.
With 50,000 visitors a month, Dolcevia.com has reached out to a niche population of the market who have an interest in Italy as a travel destination, the Italian kitchen and luxury â€˜Made in Italyâ€™ brands. We target our market as efficiently as possible by offering a varied amount of special customized areas on the Dolcevia website reserved for highly targeted product placements. Dolcevia currently offers creative advertising in various advertising categories:
Italian Consumer Goods and Food
Italian Courses & Workshops
Italian travel products
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