Voice response campaigns (0)
TWESTC has collaborated on several Call on Cue advertising campaigns from original campaign for Opel Benelux's Astra Twintop to the latest release of the movie Buried in 2010. With Thibaut Begahel from Wannaspeak.com who delivers the technology TWESTC will continue to offer these viral voice campaigns.
What is Call on Cue or Call4Buzz?
Call on Cue was first used in Belgium and The Netherlands in 2006 by Opel for the campaign "Prepare Your Hair". It is probably most easily described as an action to call, triggered by a sequence of events or frames in an interactive video or broadcast. The call is made by a simple HTTP request to a SIP server. Whenever a call is made the system tracks the call and logs data such as time of call, duration, number called, operator, country.
What is the cost of such a campaign?
The costs can be split into four groups :
- The creative concept development
- The creation of the video
- The technical setup including all campaign analytic systems (ranges from 5000-15,000 euro's)
- The calls themselves, the fee per call.
Why work with us?
The people behind TWESTC delivered the concept for the first original campaign using this technology and have been following the evolution of Call on Cue ever since. Now TWESTC is delivering Call on Cue campaigns together with the leader of the original technology team Mr. Thibaut Begahel who established himself independently as Wannaspeak.com in 2009.
More information and case studies can be found on the Wannaspeak website under references:
Other resources on You Tube:
Feel free to request a quote or more information about these campaigns.